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384: Be a Likeable Badass: Power, Status, and the Art of Self-Promotion - Alison Fragale

Episode 384 On Air with Ella

Be a Likeable Badass: Power, Status, and the Art of Self-Promotion - Alison Fragale is On Air with Ella

Resources follow respect

A "likable badass" is someone who is seen as both warm and capable. Alison Fragale explains that to be respected and valued, people need to be recognized for their warmth (likability) and their ability to get things done (badassery).


This duality is particularly essential for women, who often face challenges in being perceived as competent in various environments, especially in the workplace.


Alison's research shows that improving how others perceive us can significantly impact our access to power and resources. When people are seen as competent and capable, they are more likely to be entrusted with resources.


Alison provides SO MANY strategies in this episode for enhancing how we are perceived by others, which can lead to increased respect (status) and, consequently, greater access to resources (power).


"I can use my power to create the world that I want to see."

In this episode:

  • What is a Likeable Badass?

  • The usefulness of power and status for women

  • Resources follow respect

  • Authenticity and strategic self-presentation

  • Tips for enhancing status

  • The science of humor

  • How does "offering help" build status and how to do it right

  • Why we struggle with self-promotion

  • Self-promotion without bragging

  • Tips for self-promotion


"We teach people how to perceive us. We teach people how to think about us."

Want to look something up? Click for full transcript


Likeable Badass Alison Fragale book cover

Alison Fragale

Alison Fragale is the Mary Farley Ames Lee Distinguished Scholar of Organizational Behavior at the University of North Carolina Chapel Hill Kenan-Flagler Business School and author of the national bestseller, LIKEABLE BADASS: How Women Get the Success They Deserve. As a research psychologist, award-winning professor, international keynote speaker, and author, she is on a mission to help others — especially women — use behavioral science to work and live better.


Her scholarship has been published in the most prestigious academic journals in her field and featured in prominent media outlets such as The Wall Street Journal, The Washington Post, Financial Times, Boston Globe, and Inc. She lives in Chicago with her husband and three children, who are all named after professional athletes.


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